SEO – Search Engine Optimisation
SEO – search engine optimisation – is the process aimed at placing a website near the top of the natural (organic) search rankings for given phrases or key words. These interact with complex, built-in search-engine algorithms, which, in turn, facilitate the appropriate website optimisation and with the increased hit rate generated by external promotional activities, ensure the best-possible website ranking.
SEO
The advantage of companies that started SEO – Search engine Optimisation their websites a few years ago is considerable, but no one says We are unable to achieve higher ranking for popular phrases, even if your website is still being created.
Search Engine Optimisation
All depends on the appropriate preparing of the website for Search Engine Optimisation (SEO) and the strength of competitors, but at the end of the day the success depends on the positioner herself or himself.
SEO (Search Engine Optimisation) Package
What does search engine ranking depend on?
1. The competition – how many subject-related websites we can find on the Internet and how many of them are already being positioned.
2. Links – a factor that greatly affects the ranking is the quantity and quality of links to your website from other websites on the Internet. They are called Back Links (BL). The quality of links is of paramount importance. Plenty of sources of cheap or even free links can be found on the Internet. However, weak links are worthless.
3. Website optimisation – another factor influencing the ranking of a website – its content, the structure of inner links, and the arrangement of headings, the appropriate selection of meta tags such as ‘title’, ‘description’ and ‘key words’.
Website optimisation
The process of website optimisation should be started by optimising the code and the content of the page or the whole website for search engines.
The process of website optimisation can be divided into
1. Code optimisation – it is important how the website is seen by people but it is equally important how it is read by search engines. The structure of the headings (h1, h2) meta tags (title, description, key words, graphics attributes – alt, title) – all of these are among the most important elements of a website and should be prepared well. Equally important is the speed of downloading the page (adjusting code size). The aim is to achieve conformity to standards and to enable the search engines to optimally index the website and, as a result, to enable Internet users to find your website.
2. Optimisation of the content – aimed at clarity for the user – separating the parts that logically should be separate, emphasising the important elements of the website, arranging the content appropriately (menu, headings, content for searching by search engines), determining the hierarchy of headings appropriately and the correct marking of key words
3. The structure of inner linking – a very important element is the appropriate number and structure of inner links that direct from the main page to sub-pages and in what way both the user and the search engines can reach the individual elements of the website.