SEM – Search Engine Marketing
- What is SEM?
- Why is SEM is important?
- What Results can you expect from SEO and when?
What are SEM and SEO?
Search Engine Marketing (SEM) is an online marketing strategy to market and promote your business online through the search engines.
Search Engine Marketing is formed by two techniques:
1. Search Engine Optimisation (SEO)
2. PPC – Sponsored Links (Adwords)
Why is SEM is important?
The internet users utilize search engines and directories to find products, services and information. Search engines bring more visitors to web sites than any other method of advertising.The web site needs to show up within the first 20 search results (first 2 pages) so people can find it, click on it and buy from it. And if they don’t find it, they certainly won’t become the customers. Furthermore, it’s more likely they will go to the competitors.
What Results can you expect from SEO and when?
Search Engine Optimization (SEO) is a fundamental part of search engine marketing (SEM). It requires constant updating and continuous attention of the web site content for solid, longterm effective results. Many search engines take a few days to a few weeks to “index” a web page to their database. Some take more than 4 weeks, or even 6 weeks to index a web page!
Search Engine Marketing – other aspects.
In addition to these two major disciplines, there are other aspects of search engine marketing:
- Contextual advertising, which is offered by many PPC service providers. Contextual advertising delivers targeted advertising based on the content of each individual Web page that carries an ad. Advertisers who have used PPC to target people searching on the term fishing can also have their ads distributed across a great many Websites. This is a fast-growing market, and one that’s sure to become a very significant part of SEM over time.
- Directory submission, which involves the submission of Websites to general-purpose and vertical (topic-specific) directories, or vortals. Many directories (both general-purpose and vertical) provide search-driven traffic to the Websites they list. Many operate on a paid advertising or PPC basis.
SEO – Sponsored links
Sponsored links are ideal for you if you expect immediate results and high flexibility. This option is cost-effective if you are aware how much you are going to pay for each prospect who visits your website. The most recent methods make it possible to create campaigns that are cost-effective for every action taken on the website by the user.
The advantage of sponsored links campaigns is that you pay when prospects visit your website. What’s more, they were interested in your services or products because advertising copy prepared by us was displayed for him or her as sponsored link.
It is a very flexible solution because you can specify a daily budget for ads. Conversion makes it possible to specify the number of actions that visitors take on the website – e.g. the number of people who clicked on the sponsored link and then bought a product in the online shop. Campaign parameters can be changed and modified any time as the need arises.
How much are sponsored links?
Sponsored links are paid for in two ways:
*PPC – Pay-Per-Click
*CPM (Cost Per Millie) – paid per number of displays – only when boxes appear on partner websites.