Internet Marketing

 

Since the rise of the Web in the 1990s, more and more of my client’s customers have turned to the Web, and more specifically to web search, to find what they are looking for. Most searchers are clicking organic search results, although some are selecting paid search listings. Regardless, my client’s Web site cannot ignore these searchers without losing them to my client’s competitors.

Online Marketing

Traditional marketing and online marketing are merging into one. Several years ago, it appeared online marketing would remain a small segment of marketing. That has changed. Online marketing will become part of general marketing.

Internet Marketing

The combination of both online and offline marketing opens the door to many new tools and services in internet marketing.

The implication for marketers is that internet marketing communications strategies for most companies should focus on the acquisition of the visitors, converting them to a required action on the site and then retaining these visitors. Internet marketers seek to use conversion marketing to convert as many potential site visitors into actual visitors and then convert these into customers and repeat visitors.

 

Internet Marketing Strategy

An internet marketing strategy is needed to provide consistent direction for an organisation’s e-marketing activities that integrates with its other marketing activities and supports the overall objectives of the business.

 

Online Marketing Strategy

For many companies, the first forays into Internet Marketing are not the result of a well-definied, integrated internet strategy; rather, they are a necessary response to a rapid market development. Internet marketing strategy has many simililarities to traditional marketing strategies.
•provide a future direction to internet marketing activities;
•involve analysis of the organisation’s external environment and internal resources to inform strategy;
•articulate internet marketing objectives that support marketing objectives;
•involve selection of strategic options to achieve internet marketing objectives and create sustainable differential competitive advantage.