Archive for the Category ◊ SEO Friendly Website ◊

Basic Site Optimisation
Sunday, June 06th, 2010 | Author: Kate

Page Titles

1. DO keep it short.
Include important keywords toward the beginning of the title, and make sure that the first 40 to 60 or so characters of your title form a complete thought. Most search engines display only 40 – 60 or so characters in the listing title.

2. DO include your keywords.
Your HTML page title is important in the ranking algorithm, so it must include you target keywords! Since your space is limited, focus on the two to three keyterms taht you previously matched with your landing page. Remember that you can combine keywords to save space.

3. …but DON’T overdo it!
First and foremost, you want to connect with your intended audience. Excessive keyword repetition is a shortsighted strategy.
Remember to think of the big picture! Your approach to site optimisation will affect more than just ranks…it will also affect your visitors’ decision to part with their time and money.

4. DO include your name.
Your company’s name will not only differentiate your listing from your competitors’, it may also earn you more clicks. Maybe your name carries a good reputation with it, or maybe it provides important context, making your listing more attractive or relevant.

5. DON’T assume your slogan deos the job.
Even if branding is your only objective, you need to think about whether your slogan contains your targeted keywords and, if so, whether you think it will encourage visits to your site.

6. DO write unique titles for each page.
Don’t add to it by pitting your landing pages against each other with identical page titles. Give each of your landing pages the chance to shine on its own merits.

7. DON’T duplicate site navigation in the title.
Whether generated automatically or written by hand, page titles are often used as a place to mirror the navigational structure of a site.

8. DO think of formulas for larger sites or blogs.
If your site contains a larger number of landing pages, you will do well to write out a couple of formulas. For bloggers, a simpler formula for your titles could be: “{blog name} – {post title}“

Category: SEO Foundation, SEO Friendly Website, SEO Strategy  | Leave a Comment
Making Your Site Accessible to Search Engines
Thursday, May 27th, 2010 | Author: Kate

The first step is to ensure that your website can be found and crawled by search engines. This is not a simple as it sounds, as there are many popular web design and implementation constructs that the crawlers may not understand.

Indexable Content

To rank well in the search engines, your site’s content must be in HTML text form. Images, Flash, Java Applets, and other nontext content is virtually invisible to search engine spiders despite advances in crawling technology.

Although the easiest way to ensure that the words and phrases you display to your visitors are visible to search engines is to place the content in the HTML text on the page, more advanced methods are available for those who demand greater formatting or visual display styles. For example, images in GIF, JPEG, or PNG format can be assigned alt attributes in HTML, providing search engines with a text description of the visual content. Likewise, images can be shown to visitors as replacements for text by using CSS styles, via a technique called CSS image replacement.

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