Archive for the Category ◊ SEO Foundation ◊

Basic Site Optimisation
Sunday, June 06th, 2010 | Author: Kate

Page Titles

1. DO keep it short.
Include important keywords toward the beginning of the title, and make sure that the first 40 to 60 or so characters of your title form a complete thought. Most search engines display only 40 – 60 or so characters in the listing title.

2. DO include your keywords.
Your HTML page title is important in the ranking algorithm, so it must include you target keywords! Since your space is limited, focus on the two to three keyterms taht you previously matched with your landing page. Remember that you can combine keywords to save space.

3. …but DON’T overdo it!
First and foremost, you want to connect with your intended audience. Excessive keyword repetition is a shortsighted strategy.
Remember to think of the big picture! Your approach to site optimisation will affect more than just ranks…it will also affect your visitors’ decision to part with their time and money.

4. DO include your name.
Your company’s name will not only differentiate your listing from your competitors’, it may also earn you more clicks. Maybe your name carries a good reputation with it, or maybe it provides important context, making your listing more attractive or relevant.

5. DON’T assume your slogan deos the job.
Even if branding is your only objective, you need to think about whether your slogan contains your targeted keywords and, if so, whether you think it will encourage visits to your site.

6. DO write unique titles for each page.
Don’t add to it by pitting your landing pages against each other with identical page titles. Give each of your landing pages the chance to shine on its own merits.

7. DON’T duplicate site navigation in the title.
Whether generated automatically or written by hand, page titles are often used as a place to mirror the navigational structure of a site.

8. DO think of formulas for larger sites or blogs.
If your site contains a larger number of landing pages, you will do well to write out a couple of formulas. For bloggers, a simpler formula for your titles could be: “{blog name} – {post title}“

Category: SEO Foundation, SEO Friendly Website, SEO Strategy  | Leave a Comment
Customise your approach
Wednesday, May 26th, 2010 | Author: Kate

Provides guidance for adjusting your Plan to suit the special advantages and challenges faced by different types of organisations.
Business-to-Business (B2B)

B2Bs of all stripes should be taking a serious look at SEO. Here are some of the advantages and challenges of SEO for the B2B business.
Advantage: Niche target audience.
Because your business depends on it, you probably already know your customer well. Your customer fits into a particular niche: restaurant owner, plant manager and so on. While your customers may not all hang out at the same bar after work, it’s good bet that they’re frequenting some of the same websites.
Challenge: Diificulty gaining links.
You may have heard thet getting relevant, high quality links to your website is an important SEO endeavor, because it can improve your ranks and traffic. This is going to be a challenge for you. You’re not a big entertainment site or a fun blog with a cult following, and unless you’re a giant in your industry, your activities are not automatically newsworthy. Paying for carefully chosen directory listings might even be a good strategy for you.
Advantage: High Value Conversions.
SEO is appealing to B2Bs, for a good reason. Because each new customer or lead is valuable to your business, your SEO campaign can make a quick and measurable difference to your bottom line by bringing in just a few conversions.
Challenge:A slow SEO life cycle.
SEO campaign can be studied and improved in a relatively short amount of time of you have lots of visitors coming through and converting.
Advantage: Text – Heavy Content.
As a B2B, you probably have lots of text on your site, which the search engines love. While some site owners will be scratching their heads looking for ways to fit text into their design, you will probably have tons of text on which to focus your optimisation efforts.

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Clarify your Goals
Wednesday, May 26th, 2010 | Author: Kate

A good SEO campaign needs to be laser-focused on your business goals, so it has to start with a healthy dose of thought and reflection. In this article I will walk you through the key questions you will want to consider before you get started.

  1. Do I need to perform SEO for my website?
  2. What are the overall goals of my business?
  3. What function does my website serve?
  4. How is my website connecting with the goals of my business?
  5. Who do I want to visit my website?
  6. What do I want visitors to do on my website?
  7. Which pages do I most want my website visitors to see?
  8. How will i measure the success of this SEO Campaign?
Category: SEO Foundation  | Leave a Comment
Top One Blog – Advice, Help and SEO Tips
Wednesday, May 26th, 2010 | Author: Kate

Welcome to Top One Blog.

 

  • How is your website going on the search engines?
  • Need a little help?

Well, you are reading the right Blog now. This blog will walk you through the steps to achieve a targeted, complelling presence on the major search engines. There are no secrets here, just real-world advice and a clear program to get you where you want to be. And, with luck, you will even have a little fun along the way!

Search Engine Optimisation (SEO) encompasses a wide variety of tasks that improve a website’s presence on search engines. Maybe you have heard a few SEO catchphrases – meta tags, link bait, or PageRank – but you don’t know excatly how to tie them all together into a meaningful packkage. That’s where this blog comes in!

What is inside the Blog?

The hart of this blog is the SEO Plan for improving your website’s presence and increasing targeted traffic.

Category: SEO Foundation  | Leave a Comment